As the sole member of the The Tide Climbing Centre marketing department, I am responsible for the day-to-day content creation and curation on The Tide Climbing Centre’s website and social media. I undertake photography, videography and content writing projects regularly, as well as designing centre signage, print media and digital graphics.
I am also responsible for developing the centre’s marketing strategy and brand guidelines. This includes managing the customer journey, curating content for key target demographics and discovering innovative ways to reach and communicate with a wider community of climbers of all abilities.
‘We’ve been working with Hattie to produce both photography and video content for The Tide Climbing Centre website and social media platforms. Working with Hattie has been easy and effective. She listens to your project aims, offers insightful guidance and handles projects from start to finish, which enables us to get the best results.
Hattie has helped us build a high quality photography and video archive, which we use regularly online and in print to attract customers to our climbing centre. Hattie has has also helped us develop our marketing and content strategies to utilise her work and develop our brand and business’ – Jackney Middleton, Centre Manager