Pet Head is a pet grooming brand, owned by Company of Animals. They create ranges of dog and cat shampoos, conditioners and fragrance sprays to help pet owners keep their pets’ coats in tip top condition.

I worked with Pet Head to create a range of photography and video clips for their content archive, to be used across their digital and print marketing platforms. Using their core range, together we created different grooming scenarios, both in the house and on the go, to show the versatility of the products. A variety of cat and dog models were chosen, featuring a wide range of coat lengths, textures and colours across the project overall.

During this project I worked closely with both the UK and US offices. We discussed the project brief in detail over video call and members of the UK team, along with their PR agency, attended some of the shoots in person too.

Client: Pet Head