Hurtta is a Finnish brand that specialises in durable outdoor dogwear. Their popular products include harnesses, leads, waterproof coats and dog buoyancy aids. They are represented and distributed in the UK by Pedigree Wholesale.

I created a range of lifestyle images of the Weekend Warrior Harness. The main aim was to attract more UK dog owners to the brand and increase awareness. Therefore, I chose a range of familiar UK dog walking locations. The project featured products in three size variations and 6 colour-ways. So I used a range of different sized dog models including a Labrador, Labrador cross, Westie, two Spaniels, and a Belgian Malinois.

The final images have been used on the Hurtta UK social media accounts. Images have also featured in Pedigree Wholesale product catalogues as well as in issues of their digital magazine.

Client: Hurtta UK/Pedigree Wholesale