Doodles Deli manufactures natural chews and treats for dogs. They are primarily distributed in Just For Pets pet shops, in the form of a pick ‘n’ mix stand in store. However, their products started being distributed to independent retailers via Pedigree Wholesale in 2022.

I created a range of product and lifestyle imagery for the Doodles Deli brand ahead of its relaunch in 2022. They wanted a mixture of still life inspired product images, as well as photographs of dogs chewing on the treats and chews. I used a variety of natural materials and textures in the product images including cloth, wood and glass. This highlighted the natural origin of the products, as well as creating a timeless feel to the images. I used Dalmatian, Doberman, Collie, Spaniel, Beagle and Terrier cross models in this project. This showcases how the products can be enjoyed by dogs of all shapes and sizes.

The final images have been used on the Just for Pets and Pedigree Wholesale websites. Images have also been published both digitally and in print in industry publication Pet Business World magazine.

Client: Doodles Deli/Just for Pets